Advisory Board

Advisory Board Members

Robert Beredo

Chief Digital Officer
L'Oreal Canada

A digital evangelist, a data ninja, and a relentless gladiator for consumer-centricity.  Robert Beredo is the Chief Digital Officer at L’Oreal Canada with the mission to transform the organization to be a data-driven company. 

Devon MacDonald

Leader, Builder, Helper in Strategy, Technology, and Media
MindShare Canada

Devon MacDonald is the CEO of Mindshare Canada and is focused on making Mindshare the agency where top brands and top talent want to be. He is continually diversifying the value the agency can bring clients and is at the forefront of advancing the industry in Canada.

With an extensive background...more

Jon Mamela

Tourism Toronto

Jon Mamela has 18 years of global leadership experience with tourism and hospitality organizations in both the private and public sectors.  His primary focus over this time has been in the capacity of marketing and sales where he recently joined Tourism Toronto in January 2019 as EVP & CMO.


Cathy McKnight

Chief Problem Solver and Lead Analyst
The Content Advisory

An integral part of The Content Advisory, Cathy McKnight helps organizations transform the way technology can enable business strategy and performance. In her current role, McKnight has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management,...more

Alexandra Panousis

Chief Growth Officer
Havas Village / Advertising and Media for Canada

Alex Panousis is an executive at the forefront of digital media, technology and creativity. A culture leader and media/creative industry veteran, with over 20 years of experience leading high-growth, innovative and profitable agencies, Panousis is the President of Havas and Chief Media Officer,  and is also the Community Director with TechTO...more

Speaking at: Opening remarks,Closing remarks

Greg Shelly

VP, Enterprise Digital Marketing
Canadian Tire

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Enterprise Digital, Shelly is responsible for all of the digital marketing efforts across the entire corporation. His portfolio not only encompasses the Canadian Tire brand, but he is also responsible for the digital efforts across...more

Speaking at: Canadian Tire: Delivering meaningful customer experiences with performance marketing

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