Cathy McKnight

Chief Problem Solver and Lead Analyst
The Content Advisory

An integral part of The Content Advisory, Cathy McKnight helps organizations transform the way technology can enable business strategy and performance. In her current role, McKnight has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, McKnight has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.

McKnight served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, McKnight led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM’s Global Services division, McKnight led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group.

With her background crossing technology, emergent business trends, and both internal and external communications, McKnight focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. McKnight is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.