Greg Shelly

VP, Enterprise Digital Marketing
Canadian Tire

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Enterprise Digital, Shelly is responsible for all of the digital marketing efforts across the entire corporation. His portfolio not only encompasses the Canadian Tire brand, but he is also responsible for the digital efforts across various banners (such as Marks’ and SportChek).

In his day to day, Shelly ensures that all of Canadian Tire Corporation’s digital marketing efforts are delivering sales growth, brand value and overall company success. Canadian Tire is consistently pushing the needle when it comes to our digital efforts and Shelly spearheads these innovations.

Prior to joining the CTC team, Shelly came from an extensive background of business insights and analytics, with a strong focus in digital as well as e-commerce. Shelly’s past experience involves providing marketing and analytics solutions for brands such as Dell and McDonald’s.

Speaking at: Canadian Tire: Delivering meaningful customer experiences with performance marketing