Kurt Gooden currently leads Growth at Ritual, overseeing both user acquisition and engagement. Starting on the founding team, he’s worn many hats related to marketing, growth, and analytics since day 1. Previously, Gooden ran Targetivity, a performance-based user acquisition platform focused on emerging advertising networks. Melding creative innovation with real-time arbitrage opportunities on data-driven buying strategies. Gooden started his career at RBC, analysing emerging trends and embedding start-up concepts into the large financial institution.