Jon Mamela

EVP & CMO
Tourism Toronto

Jon Mamela has 18 years of global leadership experience with tourism and hospitality organizations in both the private and public sectors.  His primary focus over this time has been in the capacity of marketing and sales where he recently joined Tourism Toronto in January 2019 as EVP & CMO.

Prior to joining Tourism Toronto, Mamela was the CMO & SVP Marketing & Sales with Destination Canada where he guided the organization’s transformation to become a national leader through the power of leveraging digital centric eco-systems with destination marketing organizations across the country.  The outcome of this transformation was Canada achieving 5 consecutive years of growth and setting all-time records in international visitation and tourism expenditures.

In his capacity at Destination Canada he led various business units including Global Marketing & Communications, International Markets & Travel Trade, Consumer & Market Intelligence, Business Events/MICE, Events, & Industry Partnerships.

Mamela’s additional career experience includes Four Seasons Hotels and Resorts, Fairmont Hotels & Resorts, Travel Alberta and Procter & Gamble. 

Mamela is a graduate of Bethany College, West Virginia with a Bachelor of Science, Chemistry degree and holds a MBA from Miami University of Ohio.