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Tuesday, May 8
8:00 AM |
BreakfastAppel Salon Please join us for breakfast and an early networking session before AdTech Canada begins. Registration |
9:00 AM |
Co-chairs' opening remarksFeaturing:
Diana Frost
Mitch Joel |
9:05 AM |
Keynote: Keeping relevant through transformative timesAppel Salon As AI, IOT and new ways to connect through voice and AR/VR are poised to take over, it’s time to transform our businesses, reinvent ourselves, and face our fear of the future of tech. Dubbed one of BusinessWeek’s top business leaders for his pioneering innovation, Publicis Groupe’s Chief Growth Officer Rishad Tobaccowala delivers how we can set ourselves up for success in this new marketing era. Rishad recognizes our companies have been optimized for the past. In a broader perspective, he will frame the key drivers of change to uncover how brands can best navigate today's volatile landscape and beyond. Featuring:
Rishad Tobaccowala |
9:50 AM |
How brands can navigate walled gardens using audience dataAppel Salon The advertising industry has never been more data-driven, with campaigns and advisory services built and developed through rigorous research and best-in-class advertising technology capabilities. In her fireside chat, Erica Schmidt, Global CEO at Cadreon will discuss how clients can best catalyze and leverage their proprietary data and technology assets. Focus areas will include:
Moderating:
Bree Rody-Mantha Featuring:
Erica Schmidt |
10:20 AM |
Blockchain. The ultimate disruptor?Appel Salon Why should marketers care about the tech behind cryptocurrencies? Because blockchain may solve problems plaguing the industry while adding transparency to the equation. To elaborate on that, Kris Hansen, CTO of both Portag3 Ventures and Koho, will explore the potential. Hansen has long been at the forefront of fintech and among his many contributions, has established new real world use cases for blockchain. Some of the blockchain future scenarios he’ll explore at AdTech span: What if publishing and distribution were decentralized? What if content was governed by consensus? What if users were cut in on the deal? What if the answer to privacy concerns was full user control and transparency? Kris’ insider POV will help brands take advantage of the tech’s impact by diving into what’s possible, what's happening now and what may unfold Featuring:
Kris Hansen |
10:50 AM |
Networking Break |
11:05 AM |
One of Canada’s most iconic fashion brands is using AI in a surprising way (And you can too)Appel Salon Join Ari Himmel, founder of FaimData, for this fascinating case story about fashion retailer, Reitmans. They leveraged existing in store legacy infrastructure to open up a Pandora’s box of insights, learning and optimization to build a better brand. Old tech layered with artificial intelligence and algorithms to truly tell a different brand story. These lessons - and this technology - is available today, and can change the face of retail and your brand. Featuring:
Ari Himmel |
11:25 AM |
Rules of AI engagement: Contending for consumer attention at a new levelAppel Salon AI is changing the way marketers interact with end consumers. IBM's Susan Salib will be touching on everything from Visual Recognition to Chat Bots. Consumers are demanding more from their everyday digital experiences, and AI is meeting marketers halfway with innovative ways to captivate and maintain attention. Featuring:
Susan Salib |
11:45 AM |
KEYNOTE: The rise of smart speakers, and why they matter to marketersAppel Salon The adoption of smart speakers in the home is driving an increase in use of voice assistants throughout the entire day - and that means that consumers are talking to brands—and those brands might not be ready to talk back. Join Edison Research SVP, Tom Webster, as he examines the latest Canadian and U.S. studies on smart speakers from one of the leading researchers in the space, and examine how brands must respond to what has become a very rapidly changing set of consumer behaviors. Featuring:
Tom Webster |
12:05 PM |
Co-chairs' closing remarksFeaturing:
Diana Frost
Mitch Joel |