AG亚游集团_亚洲最佳游戏平台_亚游集团官网 - 网易体育 Agenda - AdTech 2018

May 29, 2018 | Scotiabank Theatre Toronto

Agenda

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Tuesday, May 8

8:00 AM

Breakfast

Appel Salon

Please join us for breakfast and an early networking session before AdTech Canada begins.

Registration

9:00 AM

Co-chairs' opening remarks

Featuring:

Diana Frost
VP Marketing
Mars Canada

Mitch Joel
President
Mirum Canada Agency

9:05 AM

Keynote: Keeping relevant through transformative times

Appel Salon

As AI, IOT and new ways to connect through voice and AR/VR are poised to take over, it’s time to transform our businesses, reinvent ourselves, and face our fear of the future of tech. Dubbed one of BusinessWeek’s top business leaders for his pioneering innovation, Publicis Groupe’s Chief Growth Officer Rishad Tobaccowala delivers how we can set ourselves up for success in this new marketing era. Rishad recognizes our companies have been optimized for the past. In a broader perspective, he will frame the key drivers of change to uncover how brands can best navigate today's volatile landscape and beyond.

Featuring:

Rishad Tobaccowala
Chief Growth Officer and Member of Management Board
Publicis Groupe

9:50 AM

How brands can navigate walled gardens using audience data

Appel Salon

The advertising industry has never been more data-driven, with campaigns and advisory services built and developed through rigorous research and best-in-class advertising technology capabilities. In her fireside chat, Erica Schmidt, Global CEO at Cadreon will discuss how clients can best catalyze and  leverage their proprietary data and technology assets. Focus areas will include:

  • Bringing the data and automation of programmatic to TV
  • Evolving at the pace of the consumer and developing best-in-class cross-screen strategies
  • Leveraging data to inform and activate against audiences
  • The convergence of creative and media through data optimization

 

Moderating:


Bree Rody-Mantha
Reporter
Strategy

Featuring:

Erica Schmidt
Global CEO
Cadreon

10:20 AM

Blockchain. The ultimate disruptor?

Appel Salon

Why should marketers care about the tech behind cryptocurrencies? Because blockchain may solve problems plaguing the industry while adding transparency to the equation.

To elaborate on that, Kris Hansen, CTO of both Portag3 Ventures and Koho, will explore the potential. Hansen has long been at the forefront of fintech and among his many contributions, has established new real world use cases for blockchain.

Some of the blockchain future scenarios he’ll explore at AdTech span: What if publishing and distribution were decentralized? What if content was governed by consensus? What if users were cut in on the deal? What if the answer to privacy concerns was full user control and transparency?

Kris’ insider POV will help brands take advantage of the tech’s impact by diving into what’s possible, what's happening now and what may unfold

Featuring:

Kris Hansen
CTO

10:50 AM

Networking Break

11:05 AM

One of Canada’s most iconic fashion brands is using AI in a surprising way (And you can too)

Appel Salon

Join Ari Himmel, founder of FaimData, for this fascinating case story about fashion retailer, Reitmans. They leveraged existing in store legacy infrastructure to open up a Pandora’s box of insights, learning and optimization to build a better brand. Old tech layered with artificial intelligence and algorithms to truly tell a different brand story. These lessons - and this technology - is available today, and can change the face of retail and your brand. 

Featuring:

Ari Himmel
Founder and CEO
Faimdata

11:25 AM

Rules of AI engagement: Contending for consumer attention at a new level

Appel Salon

AI is changing the way marketers interact with end consumers. IBM's Susan Salib will be touching on everything from Visual Recognition to Chat Bots. Consumers are demanding more from their everyday digital experiences, and AI is meeting marketers halfway with innovative ways to captivate and maintain attention.

Featuring:

Susan Salib
Software Client Lead
IBM

11:45 AM

KEYNOTE: The rise of smart speakers, and why they matter to marketers

Appel Salon

The adoption of smart speakers in the home is driving an increase in use of voice assistants throughout the entire day - and that means that consumers are talking to brands—and those brands might not be ready to talk back. Join Edison Research SVP, Tom Webster, as he examines the latest Canadian and U.S. studies on smart speakers from one of the leading researchers in the space, and examine how brands must respond to what has become a very rapidly changing set of consumer behaviors.

Featuring:

Tom Webster
Senior Vice President
Edison Research

12:05 PM

Co-chairs' closing remarks

Featuring:

Diana Frost
VP Marketing
Mars Canada

Mitch Joel
President
Mirum Canada Agency

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