Session

Is voice search the future of performance marketing?

Tuesday, October 22, 2019
11:30 AM - 12:00 PM
Epic

Performance Marketers are tasked with driving leads, conversions, and revenue from their marketing dollars. And with 45% of US households having a home speaker, they are focused on how to ‘be the answer’ when a consumer asks a question to Alexa or Google Assistant. Join Forrester Analyst, Collin Colburn, for a presentation on the current state of voice search and where it is likely to go in the future, with recommendations on how marketers can make the most of this new technology.