Session



KEYNOTE: The rise of smart speakers, and why they matter to marketers

Tuesday, May 8, 2018
11:45 AM - 12:15 AM
Appel Salon

The adoption of smart speakers in the home is driving an increase in use of voice assistants throughout the entire day - and that means that consumers are talking to brands—and those brands might not be ready to talk back. Join Edison Research SVP, Tom Webster, as he examines the latest Canadian and U.S. studies on smart speakers from one of the leading researchers in the space, and examine how brands must respond to what has become a very rapidly changing set of consumer behaviors.


Featuring:


Tom Webster
Senior Vice President
Edison Research

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