Emma Eriksson

VP of Global Brand
General Mills Canada

Emma Eriksson is Vice President of Marketing at General Mills Canada. With more than 18 years of experience in various marketing and brand innovation roles, she is a respected leader and marketer with a passion for putting the consumer first. Eriksson has led award-winning campaigns such as Honey Nut Cheerios' “Bring Back the Bees” and Nature Valley’s “Rediscover the Joy of Nature." She’s currently leading the cereal and snacks businesses in addition to the consumer insights and Marketing Centre of Excellence functions for the Canadian division at General Mills.

Eriksson was part of the General Mills team recognized as Marketing magazine’s Marketer of the Year in 2014 and she was selected as one of Canadian Grocer’s Star Women in 2016. She also won the Canadian Marketing Association’s ”Best of the Best” award in 2016 for the Bring Back the Bees campaign.