Advisory Board

Advisory Board Members

Janice Liu

VP, Digital Solutions
Cossette Communication

Janice Liu, Vice President, Digital Solutions Cossette media leads a team that drives digital marketing strategy for all of their clients across finserve, telco, ecomm and more. Janice has led and managed large cross-functional teams to achieve business objectives on both the agency as well as client side. At her previous role as Head of Digital Personalization and Campaign Optimization at CIBC, Janice developed and executed on short to long term digital sales strategies to achieve overall sales goals. She not only led acquisition and branding campaign initiatives, but she also played key roles on technology implementation projects at the digital channels, driving through various updates to the Online Privacy policy, risk assessments and more. An accomplished and seasoned marketer, Janice has over 10 years of experience in digital marketing, with a heavy focus on performance and acquisition programs to drive online sales and revenue. Janice is passionate about technology and the ability to leverage digital interactions to drive personalized, client-centric experiences.

Janice earned her Bachelors of Arts degree from McGill university in Political Science. Her career in the digital space began during her time at McGill was put to use to support various charity organizations she was a part of.  After graduating university, Janice gained experience working in the fashion wholesale industry, which led to her owning her own e-commerce business in 2011, a time when e-commerce was only beginning to flourish and make great advancements in Canada and the United States. 

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