Rob Assimakopoulos joined CIBC as Senior Vice President, Chief Marketing Officer in August 2014. Rob went to CIBC from General Motors Canada, where he was Executive Director, Marketing and Communications. Although Rob originally worked in finance with Ford Motor Company, his career has been spent as a brand marketer. Rob was a Brand Manager at Procter & Gamble (in Canada, and in P&G's global group in Cincinnati), Vice President Marketing at Molson-Coors Canada, and Chief Marketing Officer at the Canadian Football League. Rob graduated from the University of Western Ontario with a B.A. in Economics. He obtained a Master of Business Administration from the University of Windsor, with a concentration in finance and marketing.
Rob has also served on the Board of Directors of the Canadian Breast Cancer Foundation.