Agenda - AdTech 2017

May 29, 2017 | Scotiabank Theatre Toronto

Agenda

Monday, May 29

7:30 AM

Registration

2nd Floor (by Escalators)

Breakfast

Lounge (Outside Auditorium 3)

Please join us at the Scotiabank Theatre for breakfast and an early networking session before AdTech Canada begins.

8:30 AM

Opening remarks

8:40 AM

Alexander Manu: Starting from scratch

Auditorium 3

As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers. This is a major challenge to incumbent organizations, as their markets are being disrupted on an unprecedented scale.

To survive, brands need to understand that the new economy is not about change, but about transformation. As new technology (from artificial intelligence, to deep machine learning and more) changes the structure of our lives, it also changes the frameworks on which our experiences are built.

To be providers of meaning in this new framework, brands must  redefine their role within the story of each user.

Key Topics:

• Future-proofing your organization for the behavior economy 

• Strategic transformation in the subscription economy

• Everything social, everything augmented and everything autonomous


Featuring:


Alexander Manu
Strategic Innovation Advisor, Author, Professor (OCAD/Rotman School of Management)
InnoSpa International

9:30 AM

Did you know?

Sponsored by

Auditorium 3

Our event sponsor will provide a quick-hit glimpse into what’s now possible due to ad tech innovation.


Featuring:


Luiz Braz
Head of Platforms and Publisher Services, Americas
AOL

9:45 AM

Future tech in the present tense

Auditorium 3

Concepts like artificial intelligence, virtual reality and the Internet of Things are no longer just futuristic technologies – many brands have been there, done that and found value in adding them to their marketing arsenal. Experts share the latest and greatest examples of formerly futuristic tech in real life, and what’s coming next.

Moderating:


Josh Kolm
News Editor, Marketing Tech Editor, Strategy
Strategy


Featuring:


Vala Afshar
Chief Digital Evangelist
Salesforce

Angus Frame
Vice President
Tribal Scale

Philippe Lozier
Vice President of Content & Services
Samsung Canada

10:35 AM

Networking and coffee break

Lounge

Refreshments will be provided just outside Auditorium 3.

10:55 AM

Brands embracing technology: how to (comfortably) welcome disruption

Auditorium 3

Brands from different verticals will share how they have embraced innovation and technology to help solve unique business problems. From collaborating with start-ups, to working with incubators and potential competitors, learn how organizations can get comfortable working in the tech space.

Moderating:


Josh Kolm
News Editor, Marketing Tech Editor, Strategy
Strategy


Featuring:


Rob Assimakopoulos
SVP and Chief Marketing Officer
CIBC

Andrew Cherwenka
VP Customer Experience & Strategy
Walmart Canada

Mike Sherman
Director of Media & Analytics
L'OREAL CANADA

11:40 AM

What’s new and next in programmatic marketing?

Auditorium 3

Our final session of the day will provide a holistic look at the state of programmatic marketing in Canada, and address new facets of this growing industry. Topics will include programmatic television, programmatic native and programmatic creative, as we take a deeper look at where this media channel is headed.


Moderating:


Bree Rody-Mantha
Reporter
Media In Canada


Featuring:


Caroline Bergeron
VP of Product and Trading
XAXIS

Brian Schwartz
Director, Programmatic Systems
Media Experts

12:25 PM

Closing remarks

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