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Brands embracing technology: how to (comfortably) welcome disruption
Brands from different verticals will share how they have embraced innovation and technology to help solve unique business problems. From collaborating with start-ups, to working with incubators and potential competitors, learn how organizations can get comfortable working in the tech space.
Opening Keynote: Starting from scratch
As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers.
To survive, brands need to understand that the new economy is not about change, but about transformation. As new technology (from artificial intelligence to deep machine learning and more) changes the structure of our lives, it changes the frameworks on which our experiences are built. To be providers of meaning in this new framework, brands must redefine their role within the story of each user.
Future tech in the present tense
Concepts like artificial intelligence, virtual reality and the Internet of Things are no longer just futuristic technologies – many brands have been there, done that and found value in adding them to their marketing arsenal. Experts share the latest and greatest examples of formerly futuristic tech in real life, and what’s coming next.
What’s new and next in programmatic marketing?
This session will provide a holistic look at the state of programmatic marketing in Canada and address new facets of this growing industry. Topics will include programmatic television, programmatic native and programmatic creative, as we take a deeper look at where this media channel is headed.
AdTech Canada's New Home
Evolution in the tech sector is rapid and relentless - but which innovations are worth the time and brand investment?
AdTech Canada returns with Strategy magazine for a half-day of sessions that seek to deliver the latest information on major tech trends in the marketing industry, investigating where brands should spend their time and money to get the best results.
Future tech in the present tense
AI, VR and IoT are no longer just futuristic acronyms - many brands have been there, done that and found value in their investments. Experts will share the latest and greatest examples of formerly-futuristic tech in real life, and discuss what's possible next.
How to (comfortably) welcome disruption
AdTech Canada will host brands from different verticals to share how they have embraced innovation and solved unique business problems. Learn how your organization can get comfortable working in the tech space.
What's new - and next - in programmatic marketing?
AdTech Canada will take a holistic look at the state of programmatic marketing in Canada, addressing new facets of this growing industry, including programmatic television, programmatic native, and programmatic creative.
Why AI? Brand investment in artificial intelligence
The conference will explore long-term investment in artificial intelligence from a brand perspective, discussing the organizational and cultural shifts required to adapt and focus on this technology within the marketing space.